Saturday, August 7, 2010

Effective Ways to Generate Backlinks

SEO Company India

SEO services India


Using Software tools

WordPress.org has a page rank of 9, which makes it a popular website as most bloggers use the WordPress blogging software, one of the main reasons of its popularity. A word press link and favicon is always visible on the site of people who use the software. And if a million users have blogs powered by WordPress, you will get strong incoming links composition. The famous WordPress blogging software has the potential of collecting incoming links in bulk by distributing its blogging software among people.

One alternative is to create an easy-to-use software tool and place it on your website in order to attract users to link to it, converting it into something that becomes prominent. Think about what kind of user friendly tool can you possibly be offering your customers with, and set it up for them.

Affiliate programs do help

Incoming links can be drawn by associate programs. They use unique altered URLs to keep a track on which link was responsible for which sales. For instance, Amazon has a number of such affiliates that link to them and look like:

http://www.amazon.com/exec/obidos/redirect?path=ASIN/87643489

Certainly, these are inbound links to Amazon, but of a sub-page whose page rank is not the issue for the site. However, to test the strength of these links you can send them out to go through pagerank and link equity to the site's homepage by using the redirect or/and a tool like mod_rewrite.

Generating links by socializing

We often fail to notice an influential social networking feature of generating links. If you have strong contacts in your industry or in any other industry, you can for sure use them to generate incoming links to your site. Nothing has stronger effect than socialnetworking to build incoming link strategies, and then whether it's an online social networking or socializing in business conferences, it does not make much of a difference.

Balancing links

Definitely, you would not want to get incoming links from one type of website or only to your homepage and not other sub pages. This will make search engines doubt the genuineness of the incoming links. Therefore, maintaining a balance of the links is necessary. You can achieve this by striving for an 80/20 balance. Your goal should be to get 80% of links from relevant sites and 20% links from non-relevant or other sites. Likewise, 80% going to the homepage and 20% going to other sub-pages; 80% of links dedicated to keywords and 20% to "click here" text; 80% to one-way links and 20% to reciprocal links and so forth.

Don't make your site look excessively optimized for this may lead to lack of interest. All you need to do is make it a balanced combination of everything relevant.

Even a good website needs good online visibility

Having a great site is not enough, there is much more to a website than just ranking well. As most webmasters feel, all a website needs is to look good and with this attribute it will attract visitors. But, that is not enough. You must come up with strategies to build and increase the inbound links of your website rather than spending unnecessary time on decorating your website.

There are sites which have good followers but the reason they are not on the top is because of the poor search engine positioning. Due to this, these websites lack proper online visibility, and so everyone cannot see the website pages thereafter raising no question of linking to them.

The moment your site reaches the stage of being at the top of search engines, your site will be showered with links from all over even if you don't need them. It is simply because of substantial online presence. If your site appears on the first page of search engines for a competitive keyword, your site can collect numerous links without even trying. But a poorly linked website, fails to get this advantage and it is highly tough for that site to obtain links.

Keep trying to get links

Acquiring links is a challenge in the initial stages and is a sheer disappointment when even after trying with every possible technique; websites do not link to your site. Even after this, smart online marketing experts will never give up. They find keyword-relevant websites ranking decently well on search engines and try hard to match the level of their competitors in link building strategies. A combination of the above strategies and provision of content to sites will make your competitors lack behind, whereas you will soon outranking them with your pages appearing at the top.

Semaphore Software is leading SEO Company in India that possesses expertise in Providing SEO Services, SEM Services, Social Media Marketing Services, PPC Services and Online Reputation Management Services.