SEMASUKU : semasuku

Monday, August 9, 2010

Increase Your Onsite SEO in Simple Ways

SEO Services India
SEO Company India

Whilst looking through a number of websites and peeking at other web designers websites it came to my attention how many people are not even doing the very basics of onsite SEO.

I am great believer that if your onsite SEO is upto scratch your well on the way to the battle that is search engine rankings.

There are thousands of web designers some are very good with knowledge in most areas of website design, some are very good at the design but know little about the correct way to structure a website and simple ways to promote it, I was quite surprised how many website owners were never informed of little simple things they could do them self to improve their website rankings.

This is what triggered the idea to write this simple blog that hopefully will help others increase their website ranking and move a bit further up the search engine ladder.

If you are a web designer this will also help you if you have limited knowledge of onsite SEO.

Point 1 – Choosing your keywords

Ok so you have a new website and want to quickly start getting traffic and making money from your new site, will this happen, well it’s quite unlikely without the correct promotion, the best way to get straight to the top of google is Adwords but without advanced knowledge of Adwords this can be very very expensive with less income that your profit margin.

One simple way to gain higher results is by choosing your keywords cleverly.

Think of your website like this, imagine the largest forest in the world, now double it, yes its pretty big, possibly 25 million trees or more some very mature and towering above the rest, now imagine your website in the middle of all this forest, and ask someone to go and find it, unless they know exactly where it is (Domain Name) its not likely they are going to find it.

There’s a simple way to reduce the size of this, many people aim for the big keywords straight away, lets use Kitchens as an example, 27,700,000 results highly unlikely your going to get up to the top of Google quickly, so the first tip is to reduce this and aim for a less competitive keyword or more importantly key phrase, you can instantly cut the amount of results down to under 1.8million results by targeting affordable kitchens, you can also use Google keyword tool to get keyword ideas and see how many searches each month and also the competition on the keyword, I personally look at the number of results returned for a keyword search in Google.

Ok so you now found your key phrase your going to start with, the reason I say aim for a less competitive key phrase is to try to gain higher results quicker and start progressing with a few orders, really impress with them and before you know it people will start to recommend you, maybe link to your website, write reviews, (Ask happy customers to do this for you) before you know it your website will start to gain credibility in the search engines in preparation of moving onto more competitive keywords.

Point 2 – Correct Meta Tags the Basics

Its amazing how many people fail on this simple point, meta tags are important, the Meta Title is one of the first thing search engines look at, but don’t make the mistake of trying to cram lots of keywords into it. Using our Example of Kitchens see the 2 samples below.

WRONG – Company Name, kitchens, modern kitchens, white kitchens, pine kitchens, usa kitchens, quality kitchens

There are 3 main issues with a title like this, one is over usage of one keyword and the other is its far too long and messy

CORRECT EXAMPLE – Affordable Kitchens | Quality UK Kitchen Supplier | Company Name

Many people make the mistake of adding the company name first, unless people will be searching for it there is not much point of making it the start of your meta title short simple meta titles will be much more effective.
Meta descriptions are what display in the search results, don’t make the common mistake of writing just for keywords, and remember this is what people will read in the search engine so at the same time as getting your keyword in there make sure it will attract clicks.

Example: Affordable kitchens from Quality USA Supplier, Company Name supply quality affordable kitchens to the public and trade with exceptional customer service.

Remember don’t over do it with the keywords.

Meta Keywords – Not really too important as Google stopped taking them into account a while ago however some search engines still use them so add a few but again don’t repeat to many times something short simple will do. EXAMPLE; affordable kitchens, kitchens, UK Supplier, White, Pine, Gloss try to use keywords that are also featured in the page or they will have no effect.

TIP: Make sure all the meta descriptions are unique to the page across your website, search engines wont rank a page if it has duplicate meta tags.

Point 3 – The Code

Ok now you have your meta descriptions sorted, have a look at the website code reducing the code in the page will help, check css styles and javascript or in external files where possible, use XHTML coding where possible, by keeping to code to a minimum you will increase the code to text ratio, this is probably something you will only be able to achieve if you are a confident website designer but you should be able to ask your web designer to advise on this.

There are many coding techniques that help the ranking of a website, correct usage of Header tags are one of them.

The H1 tag is the next big place to get your keywords, I recommend getting the H1 tag as close to the start of your website code as possible, again don’t cram it with keywords or waste it on something like Welcome to my website.

Sample H1 Tag might be: Affordable Kitchens from Company Name.
You can also use other tags further down your page for titles of various sections these are H2, H3 tags again you can use these wisely with your keywords.

Ok so you got meta covered and header tags, another very obvious one but so many people miss it is correct alt tags on images, search engines can’t read the content of an image so you need to give it an alt tag, again you will need a bit of HTML knowledge to do this but make sure each image on your website has a ALT tag, use the keywords but don’t use the same one over and over, use variations, search engines are very clever now and understand different variation and meanings to the keywords so use them wisely.

Link Titles: I’m sure you have seen before when you hover over a link in a web page it comes up with a little description of the landing page, this is called a title tag, again very simple to add with html knowledge, this will increase the credibility of the link whilst also adding strength to the keywords of your website. Remember use short descriptions, for example the Home Page link, don’t just title it ‘Home’ use ‘Affordable Kitchens Home Page’.

These are a few basic techniques to better coding for on-site SEO, now we will look at page content.

Point 4 – the Content

By far the best way to have quality content is to get a professional to write it, but we all know sometimes budgets don’t stretch to this so when writing your content think about it for a while and come up with some drafts, take into consideration the following.

You want to get your keywords in but not too often it starts to read wrong, remember your not just writing for search engines you also need to impress your website visitors.

A web page with 2 images and one paragraph of content won’t have great effect, the more content you have the better try to add as many good content rich sections as possible, don’t just write for search engines write to attract your visitors too.
Highlighting keywords and linking, this is another good technique but again don’t over do it, if you have a paragraph which has the words affordable kitchens then make it bold text and link it to the page in your website that has more information remembering to add your link title.

Finishing the web page with your keywords, this is something I have always considered important, you started your web page with the keyword in the meta title, you added it in the H1 Tag, now the search engine spider has reached the bottom of the web page so make it the last thing it sees too. At the end of the website footer, add the key phrase again – example footer might be. Copyright: Company Name, Affordable Kitchens UK link the words affordable kitchens uk back to the domain name of your website.

Point 5 – Using Google and Sitemaps

Depending on your website you can use free tools from Google for monitoring and promoting your website and products, the first step is to setup a Google webmaster account you will need to add your website and add a bit of HTML code to your web page or load a html file to your server to verify the site. From here once your website is indexed you can monitor a number of things, from sitemaps to errors found by the search engine spider when processing your website, once you have setup your webmaster account create an XML Sitemap, there are a number of free websites that will do this for you I recommend this one xml-sitemaps.com. Copy the code and save it as an xml file and load to your server, follow the instructions in Google webmasters to verify the sitemap, this will not only tell Google about your website but it will tell them about all the pages in your site.

Google Analytics – This is a great tool to monitor the website traffic, conversions if you are using adwords for ecommerce websites, keywords people used to find your website plus many more great monitoring features, signup and follow the instructions, make sure you add the analytics code to all the pages you want to track.

Google Base – If you have an ecommerce website Google base (or Shopping) is a free service, more on this topic can be found in this Blog, this is a great way to quickly get traffic if your products are competitive prices.

Ok so you have now followed the basics of onsite SEO, the next step is to start getting your links out there, a number of great social websites are now available that cost nothing to use so make the most of them, forums, social networks are all free great ways to get your website out there, more on this will come in another blog for off site Search Engine Optimisation but here are a few sites that will get your started. Twitter, Linked In, Facebook, MySpace, UK Business Forums, A1 Business Forums.

Source: http://indseo.blogspot.com/2010/07/increase-your-onsite-seo-in-few-simple.html

Ten SEO Content Writing Tips

SEO Services India
SEO Company India

Writing is as much as an art form as it is a skill, but that doesn't mean that you can't write content that is powerful and helps to improve your company's ranking with the major search engines. There are certain elements which can help your website content, blog posts, articles submitted to online directories and other online content increase your rankings and move your business forward. Here are ten things to look for:

1. Content Matters: No matter what you write, keep in mind that it has the potential to reach a large audience and be beneficial to your company beyond any SEO benefits. Blogs, articles and on-site content are a chance to link your company to useful, interesting information about your industry. Well-written copy about intriguing topics is also more likely to be linked and shared by outsiders -- increasing your page rank as well.

2. Write Compelling Headings: The titles of your articles and webpages are important -- they are among the first things that can grab the reader's attention. Instead of using a boring, generic heading, make sure that your heading is interesting while clearly explaining the content. Working a keyword into the heading is also a good idea.

3. Stay on Topic: It's easy to write around a topic and begin drifting into tangents that are unrelated to your topic. Keep in mind that this is business writing and not a personal blog! While it's OK to have some personality in your writing, your focus should always be on the topic you are writing about.

4. Ideal Keyword Length and Density: For website content and off-site articles for directory submission, content could be 300 to 1,000 words in length. The length of your article will largely be determined by the number of keywords you are using: you should use a keyword for every 50 to 100 words of content.

5. Don't Stack Keywords: Some people cram all of their articles' keywords into one section at the beginning of the article - often as part of a list. This looks unprofessional since all of your linked keywords will be running together on the page. Spread your keywords evenly throughout the article so they look more organic.

6. Add Keywords to the Bio: Whether you are writing a story for a magazine or submitting an article to an online directory, there will be an opportunity for you to add your biographical information. This is valuable real estate and another chance for optimization. Make sure that you include one keyword in your bio.

7. Write and Tag Hierarchically: Using the appropriate tags for your content will show Google and other search engines that it is professional and well-structured, leading to higher placements. Make sure you use the h1 tag for titles and the h2 tag for subheadings, etc. You should also apply this concept to your writing, putting the most compelling information up front.

8. Use META Descriptions: Making sure that your articles have META descriptions -- 150 character descriptions of the content -- that have keywords included. Including META descriptions is a great way to get Google to recognize your content and give it greater value.

9. Write Original Content: Search engines will punish sites that publish duplicate content that already exists online. Make sure that your content is fresh and original instead of just "copying and pasting" content from existing sources.

10. Choose Relevant Images: Having eye-catching images that are relevant to your content will grab the reader's attention. You can use Creative Commons search tools like the one found at http://www.bad-neighborhood.com/creative-commons-image-search.htm to find intriguing images that are free to use without risking copyright infringement.

Source:http://my-seo-news.blogspot.com/2010/06/submit-express-newsletter-72-ten-seo.html

Saturday, August 7, 2010

Effective Ways to Generate Backlinks

SEO Company India

SEO services India

Using Software tools

WordPress.org has a page rank of 9, which makes it a popular website as most bloggers use the WordPress blogging software, one of the main reasons of its popularity. A word press link and favicon is always visible on the site of people who use the software. And if a million users have blogs powered by WordPress, you will get strong incoming links composition. The famous WordPress blogging software has the potential of collecting incoming links in bulk by distributing its blogging software among people.

One alternative is to create an easy-to-use software tool and place it on your website in order to attract users to link to it, converting it into something that becomes prominent. Think about what kind of user friendly tool can you possibly be offering your customers with, and set it up for them.

Affiliate programs do help

Incoming links can be drawn by associate programs. They use unique altered URLs to keep a track on which link was responsible for which sales. For instance, Amazon has a number of such affiliates that link to them and look like:

http://www.amazon.com/exec/obidos/redirect?path=ASIN/87643489

Certainly, these are inbound links to Amazon, but of a sub-page whose page rank is not the issue for the site. However, to test the strength of these links you can send them out to go through pagerank and link equity to the site's homepage by using the redirect or/and a tool like mod_rewrite.

Generating links by socializing

We often fail to notice an influential social networking feature of generating links. If you have strong contacts in your industry or in any other industry, you can for sure use them to generate incoming links to your site. Nothing has stronger effect than socialnetworking to build incoming link strategies, and then whether it's an online social networking or socializing in business conferences, it does not make much of a difference.

Balancing links

Definitely, you would not want to get incoming links from one type of website or only to your homepage and not other sub pages. This will make search engines doubt the genuineness of the incoming links. Therefore, maintaining a balance of the links is necessary. You can achieve this by striving for an 80/20 balance. Your goal should be to get 80% of links from relevant sites and 20% links from non-relevant or other sites. Likewise, 80% going to the homepage and 20% going to other sub-pages; 80% of links dedicated to keywords and 20% to "click here" text; 80% to one-way links and 20% to reciprocal links and so forth.

Don't make your site look excessively optimized for this may lead to lack of interest. All you need to do is make it a balanced combination of everything relevant.

Even a good website needs good online visibility

Having a great site is not enough, there is much more to a website than just ranking well. As most webmasters feel, all a website needs is to look good and with this attribute it will attract visitors. But, that is not enough. You must come up with strategies to build and increase the inbound links of your website rather than spending unnecessary time on decorating your website.

There are sites which have good followers but the reason they are not on the top is because of the poor search engine positioning. Due to this, these websites lack proper online visibility, and so everyone cannot see the website pages thereafter raising no question of linking to them.

The moment your site reaches the stage of being at the top of search engines, your site will be showered with links from all over even if you don't need them. It is simply because of substantial online presence. If your site appears on the first page of search engines for a competitive keyword, your site can collect numerous links without even trying. But a poorly linked website, fails to get this advantage and it is highly tough for that site to obtain links.

Keep trying to get links

Acquiring links is a challenge in the initial stages and is a sheer disappointment when even after trying with every possible technique; websites do not link to your site. Even after this, smart online marketing experts will never give up. They find keyword-relevant websites ranking decently well on search engines and try hard to match the level of their competitors in link building strategies. A combination of the above strategies and provision of content to sites will make your competitors lack behind, whereas you will soon outranking them with your pages appearing at the top.

Semaphore Software is leading SEO Company in India that possesses expertise in Providing SEO Services, SEM Services, Social Media Marketing Services, PPC Services and Online Reputation Management Services.

Monday, July 12, 2010

iPhone 4 PSD | Freebie Download

iPhone Application Development

Mobile Application Development

Apple iPhone 4 is here, and the pre-orders are already done. Sadly it must be available in India in September later this year, all I could do is check out the Apple Press release image and do an exact PSD File of the brand new iOS 4 Powered Apple iPhone 4. Releasing this as a freebie for Designers which can come handy in your designs or product packaging. Do let me know if you guys want a white version of it too. Don't forget to check out Google Nexus one, Android GUI PSD and also Apple iPad PSD Packs.